Hit Core Web Vitals Green and Sell More With Every Millisecond
A 1-second improvement in page load time increases conversion by 2–7% (Google, 2024). Mars Innovation Technology engineers headless storefronts that hit LCP <2.5 s, CLS <0.1, and INP <200 ms — on your deadline.
Achieves Google Core Web Vitals green on all three metrics: LCP, CLS, and INP.
Headless architecture decouples frontend from CMS/commerce backend for independent scaling.
Typical conversion rate improvement of 5–15% after performance lift (varies by baseline).
Fixed price, fixed scope. 8–12 weeks from kick-off to production cutover.
Slow Storefronts Cost You Sales Every Single Hour
Google ranks fast sites higher and penalises slow ones in Core Web Vitals scoring. A red CWV score means lower organic visibility, higher cost-per-click on paid search, and — most importantly — a checkout experience that frustrates buyers. Every 100ms of additional load time costs approximately 1% in revenue according to Deloitte research.
Monolithic commerce platforms bundle the frontend, the CMS, and the commerce engine into a single deployment. Any change to one layer can break another. Headless architecture separates these concerns so your frontend team can ship fast, your merchandising team can update content without a deployment, and your commerce backend can scale independently.
Core Web Vitals are red — Google is penalising your organic rankings.
Monolithic platform means a content update requires a frontend deployment.
International customers experience slow load times from single-region hosting.
Mobile performance is significantly worse than desktop despite 70%+ mobile traffic.
Frontend engineers blocked by CMS/commerce platform release cycles.
Everything Included in This Launchpad
A production-ready, fixed-price engagement — from architecture to deployment to support.
Headless Frontend (Next.js)
React/Next.js storefront with static generation, ISR and edge rendering — fully decoupled from your commerce backend.
Core Web Vitals Engineering
Systematic LCP, CLS and INP optimisation — image pipelines, critical CSS, font loading, layout stability and interaction responsiveness.
Edge & CDN Architecture
Global edge deployment on Vercel, Cloudflare Pages or AWS CloudFront — sub-100ms TTFB from any continent.
Commerce API Layer
Unified GraphQL or REST API layer aggregating Shopify, BigCommerce, Contentful, Sanity and custom backends.
CI/CD & Preview Environments
Git-based pipeline with per-PR preview URLs so merchandising, design and engineering can review changes before production.
Performance Monitoring
Real-user monitoring (RUM) with Core Web Vitals dashboards, regression alerts and quarterly performance reviews.
Business Outcomes You Can Expect
<2.5 s
LCP Target
Largest Contentful Paint — Core Web Vitals green threshold.
5–15%
Conversion Uplift
Typical improvement after achieving Core Web Vitals green.
<100 ms
TTFB at Edge
Time to First Byte from global edge nodes.
10×
Content Deploy Speed
Headless CMS updates go live without a frontend release.
How We Deliver
Transparent weekly milestones so you always know what is happening and what comes next.
Architecture & Design System
- Component library setup
- Design token integration
- Commerce API layer
- Routing architecture
Core Page Types
- Homepage and PLP
- PDP and cart
- CMS integration
- Image pipeline setup
Performance Optimisation
- CWV profiling
- LCP image optimisation
- CLS layout fixes
- INP interaction tuning
Edge & CI/CD
- Edge deployment
- CDN configuration
- CI/CD pipeline
- Preview environments
SEO, Monitoring & Cutover
- SEO migration (redirects, sitemap)
- RUM monitoring setup
- CWV dashboard
- Production cutover
Choose Your Starting Point
Every tier is fixed-scope and fixed-price. Start small and scale when ready.
From $2,500
1 week
CWV audit, architecture review, and migration complexity assessment with a prioritised remediation plan.
- CWV field data audit
- Architecture review
- Migration complexity score
- Roadmap document
From $9,000
2–3 weeks
Proof-of-concept headless storefront for one page type (PLP or PDP) with measured CWV improvement.
- 1 page type headless
- CWV measurement
- Edge deployment
- Performance baseline vs. new
From $32,000
8–10 weeks
Full headless storefront migration — all page types, CMS integration, CI/CD, monitoring.
- Full storefront migration
- CMS integration
- CI/CD pipeline
- Edge deployment
- RUM monitoring
- Team training
From $52,000
12–16 weeks
Multi-region, multi-language storefronts with A/B testing, personalisation and advanced analytics.
- Multi-region edge
- i18n / multi-language
- A/B test framework
- Personalisation layer
From $4,000/mo
Ongoing
Managed frontend operations — performance monitoring, dependency updates, CWV regression response.
- CWV monitoring
- Dependency updates
- Performance regression response
- Monthly report
How We're Different
Compared to generic consultancies and do-it-yourself approaches.
| Feature | Mars Innovation Technology | Generic Consultancy | DIY / In-House |
|---|---|---|---|
Core Web Vitals green guaranteed | ✓ | ✗ | ✗ |
Headless architecture | ✓ | Variable | Complex |
Edge deployment included | ✓ | Extra cost | ✗ |
Fixed price & timeline | ✓ | ✗ | ✗ |
RUM monitoring setup | ✓ | ✗ | ✗ |
SEO migration included | ✓ | Extra cost | Manual |
Ongoing managed option | ✓ | ✓ | ✗ |
Frequently Asked Questions
What is the Storefront Velocity Launchpad?
It is a fixed-price engagement that migrates your storefront to a headless Next.js architecture deployed at the global edge — achieving Core Web Vitals green (LCP <2.5s, CLS <0.1, INP <200ms) in 8–10 weeks.
What are Core Web Vitals and why do they matter?
Core Web Vitals (LCP, CLS, INP) are Google's metrics for user experience. Red scores reduce your organic search ranking and increase cost-per-click. Green scores are a ranking signal and correlate with 5–15% higher conversion rates according to Google research.
What is headless commerce?
Headless commerce separates the customer-facing frontend from the commerce engine (Shopify, BigCommerce, Magento) and CMS. The frontend is a standalone application that fetches product, content and order data via APIs — allowing it to be deployed at the edge and independently optimised.
Will my existing Shopify / BigCommerce backend still work?
Yes. Headless does not replace your commerce backend — it replaces the theme/frontend. Your product catalogue, orders, checkout, and payments continue to be managed in Shopify or BigCommerce. We connect the Next.js frontend to your platform via the Storefront API or Storefront API GraphQL.
What happens to SEO during the migration?
SEO is a first-class concern. We maintain all URL structures, implement proper 301 redirects for any changed URLs, preserve canonical tags, and migrate structured data (Schema.org Product, BreadcrumbList) to the new frontend. Post-launch monitoring tracks rank changes for 60 days.
How do you measure the conversion improvement?
We establish a pre-migration baseline using your Google Analytics or equivalent data, then measure conversion rate in the 30 days post-launch with the same attribution model. CWV scores are measured using Google Search Console field data and Lab data from Lighthouse.
Which CMS platforms do you integrate with?
Contentful, Sanity, Prismic, Storyblok, Strapi, Shopify CMS, and most headless CMS platforms are supported. We build a unified content API layer so your storefront is not locked to a single CMS.
What does managed operations include?
Core Web Vitals monitoring with automated regression alerts, monthly performance reports, dependency updates, security patches, and a quarterly architecture review to catch performance regressions before they impact rankings.
